Levi's
Levi's was founded in 1869 by Levi Strauss who began, with his brother's making overalls in 1870 and then made their first pair of jeans in 1920.
Since then the brand has come a long way and last year, after researching and interviewing thousands of women they designed three revolutionary fits, which are all about women's shape and not size. Levi’s Curve ID is the most modern and feminine fitting collection of jeans in the world, defined into three distinct curves (fits) - Slight, Demi and Bold.
